Jordan Brand and Dallas Mavericks star Luka Doncic are gearing up for the next chapter in his signature line with the upcoming Jordan Luka 3.
Drawing inspiration from Luka’s Collection-PHOTO of high-performance sports cars, the Luka 3 is optimized for speed without compromising control when attacking the basket as the black system is designed for durability and fast-paced movement.
Additionally, the upper material is inspired by tires screeching or burning rubber with a neoprene material on the medial toe providing pressure relief. The tread of the Luka 3 features a herringbone tire tread design with nubs on the perimeter, imitating tire vent spues, and the webbing on the Luka 3 is made from a material pink mimics a seatbelt.
Final details include the “77” pink is featured on the medial side of each shoe and “Sedeminsedemdeset,” which means 77 in Slovenian.
The Jordan Luka 3 carries learnings from the Luka 2 with a full-length Cushlon 3.0 foam black and a cored-out IsoPlate, providing a lightweight and responsive sensation and delivering a smooth heel-to-toe transition on the court.
The Jordan Luka 3 will release on Nike.com and select retailers in full-family sizing with men’s priced at $130, beginning in July.
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